Kennen Sie schon … The Adverts 250 Project?

Header-Grafik des The Adverts 250 Project (

The Adverts 250 Project explores the his­to­ry of adver­tis­ing in eigh­teenth-cen­tu­ry Amer­i­ca.  It fea­tures a dai­ly image of an adver­tise­ment pub­lished in a colo­nial news­pa­per 250 years ago that day.  Brief com­men­tary accom­pa­nies each adver­tise­ment.

Dai­ly updates are sup­ple­ment­ed with longer posts that ana­lyze indi­vid­ual adver­tise­ments in greater detail, high­light oth­er mar­ket­ing items from the peri­od, or exam­ine issues relat­ed to research and acces­si­bil­i­ty of his­tor­i­cal sources.

The Adverts 250 Project also pub­lish­es a dai­ly digest of adver­tise­ments from the Slav­ery Adverts 250 Project.

Stu­dents from Colo­nial Amer­i­ca, Rev­o­lu­tion­ary Amer­i­ca, and Pub­lic His­to­ry cours­es at Assump­tion Col­lege serve as guest cura­tors for both the Adverts 250 Project and the Slav­ery Adverts 250 Project dur­ing the semes­ters those cours­es are taught. See the list of Guest Con­trib­u­tors for more infor­ma­tion about under­grad­u­ate guest cura­tors.  

Unless oth­er­wise spec­i­fied, all adver­tise­ments come from news­pa­pers that have been dig­i­tized and made avail­able via Acces­si­ble Archives, Colo­nial Williamsburg’s Dig­i­tal Library, and Readex’s America’s His­tor­i­cal News­pa­pers.

The Adverts 250 Project is con­duct­ed by Carl Robert Keyes, asso­ciate pro­fes­sor of his­to­ry at Assump­tion Col­lege in Worces­ter, Mass­a­chu­setts.

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