Aus unseren Neuerwerbungen – Sprachen und Literaturen allgemein 2019.3

Lan­guage, nor­ma­tiv­i­ty and Euro­peani­sa­tion: dis­cur­sive evi­dence from the Euro­vi­sion Song Con­test
This book focus­es on lin­guis­tic prac­tices of iden­ti­ty con­struc­tion in a pop­u­lar cul­ture media con­text, the Euro­vi­sion Song Con­test. Sub­scrib­ing to a nor­ma­tiv­i­ty-based approach to crit­i­cal dis­course analy­sis, it stud­ies Euro­peani­sa­tion as it sur­faces at the dis­cur­sive inter­face of Euro­pean, nation­al and sex­u­al iden­ti­ties in Euro­vi­sion lyrics and per­for­mances. Research in crit­i­cal dis­course analy­sis that deals with Euro­peani­sa­tion, or the dis­cur­sive work involved in Euro­pean iden­ti­ty for­ma­tion, has so far main­ly stud­ied data from EU polit­i­cal con­texts that illus­trate a top-down approach to what Euro­pean­ness means. The present book com­ple­ments this ear­li­er research in sev­er­al ways, focus­ing on the lin­guis­tic con­struc­tion of iden­ti­ties, and its inter­re­la­tion with non-lin­guis­tic modes of sig­ni­fi­ca­tion in the Euro­vi­sion Song Con­test. Dis­cur­sive mech­a­nisms that prove to be cen­tral for the nor­ma­tive shifts of Euro­peani­sa­tion in the giv­en con­text are de-essen­tial­i­sa­tion, inclu­sion, camp, cross­ing and lan­guag­ing.
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The Aes­thet­ics and Affects of Cute­ness
Cute­ness is one of the most cul­tur­al­ly per­va­sive aes­thet­ics of the new mil­len­ni­um and its rapid social pro­lif­er­a­tion sug­gests that the affec­tive respons­es it pro­vokes find par­tic­u­lar pur­chase in a con­tem­po­rary era marked by inten­sive media sat­u­ra­tion and spread­ing eco­nom­ic pre­car­i­ty. Reject­ing super­fi­cial assess­ments that would deem the ever-expand­ing­pletho­ra of cute texts triv­ial, The Aes­thet­ics and Affects of Cute­ness directs seri­ous schol­ar­ly atten­tion from a vari­ety of aca­d­e­m­ic dis­ci­plines to this ubiq­ui­tous phe­nom­e­non. The sheer plas­tic­i­ty of this minor aes­thet­ic is vivid­ly on dis­play in this col­lec­tion which draws togeth­er analy­ses from around the world exam­in­ing cuteness’s fun­da­men­tal role in cul­tur­al expres­sions stem­ming from such diverse sources as mil­i­tary cul­tures, high-end con­tem­po­rary art worlds, and ani­mal shel­ters. Push­ing beyond pre­vail­ing under­stand­ings that asso­ciate cute­ness sole­ly with child­hood or which posit an inter­po­lat­ed parental bond as its pri­ma­ry affec­tive attach­ment, the essays in this col­lec­tion var­i­ous­ly draw con­nec­tions between cute­ness and the social, polit­i­cal, eco­nom­ic, and tech­no­log­i­cal con­di­tions of the ear­ly twen­ty-first cen­tu­ry and in doing so gen­er­ate fresh under­stand­ings of the cen­tral role cute­ness plays in the recal­i­bra­tion of con­tem­po­rary sub­jec­tiv­i­ties. 　
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