Aus unseren Neuerwerbungen – Sprachen und Literaturen allgemein 2022.5

Strate­gic con­spir­a­cy nar­ra­tives: a semi­otic approach
Strate­gic Con­spir­a­cy Nar­ra­tives pro­pos­es an inno­v­a­tive semi­otic per­spec­tive for analysing how con­tem­po­rary con­spir­a­cy the­o­ries are used for shap­ing inter­pre­ta­tion paths and iden­ti­ties of a tar­get­ed audi­ence.
Con­spir­a­cy the­o­ries play a sig­nif­i­cant role in the viral spread of mis­in­for­ma­tion that has an impact on the for­ma­tion of pub­lic opin­ion about cer­tain top­ics. They allow the con­nect­ing of dif­fer­ent events that have tak­en place in var­i­ous times and places and involve sev­er­al actors that seem incom­pat­i­ble to bystanders. This book focus­es on strate­gic-func­tion con­spir­a­cy nar­ra­tives in the con­text of (social) media and infor­ma­tion con­flict. It expli­cates the strate­gic devices in how con­spir­a­cy the­o­ries can be used to evoke a hermeneu­tics of sus­pi­cion – a per­ma­nent scep­ti­cism and ques­tion­ing of so-called main­stream media chan­nels and dom­i­nant pub­lic author­i­ties, dele­git­imi­sa­tion of polit­i­cal oppo­nents, and the ongo­ing search for hid­den clues and coverups. The suc­cess of strate­gic dis­sem­i­na­tion of con­spir­a­cy nar­ra­tives depends on the cul­tur­al con­text, specifics of the tar­get­ed audi­ence and the semi­otic con­struc­tion of the mes­sage. This book pro­pos­es an inno­v­a­tive semi­otic per­spec­tive for analysing con­tem­po­rary strate­gic com­mu­ni­ca­tion. The authors devel­op a the­o­ret­i­cal frame­work that is based on semi­otics of cul­ture, the notions of strate­gic nar­ra­tive and trans­me­dia sto­ry­telling.
This book is tar­get­ed to spe­cial­ists and grad­u­ate stu­dents work­ing on social the­o­ry, semi­otics, jour­nal­ism, strate­gic com­mu­ni­ca­tion, social media and con­tem­po­rary social prob­lems in gen­er­al.
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Hope: a lit­er­ary his­to­ry
Hope for us has a pos­i­tive con­no­ta­tion. Yet it was crit­i­cized in clas­si­cal antiq­ui­ty as a dis­trac­tion from the present moment, as the occa­sion for irra­tional and self-destruc­tive think­ing, and as a pre­sump­tion against the gods. To what extent do argu­ments against hope today remain use­ful? If hope sounds to us like a good thing, that reac­tion stems from a pro­gres­sive polit­i­cal tra­di­tion ground­ed in the French Rev­o­lu­tion, aspects of Roman­tic lit­er­a­ture and the influ­ence of the Abra­ham­ic faiths. Rang­ing both wide and deep, Adam Potkay exam­ines the cas­es for and against hope found in lit­er­a­ture from antiq­ui­ty to the present. Draw­ing imag­i­na­tive­ly on sev­er­al fields and cre­ative­ly jux­ta­pos­ing poet­ry, dra­ma, and nov­els along­side phi­los­o­phy, the­ol­o­gy and polit­i­cal the­o­ry, the author brings con­tin­u­al­ly fresh insights to a sub­ject of peren­ni­al inter­est. This is a bold and illu­mi­nat­ing new treat­ment of a long-run­ning lit­er­ary debate as com­plex as it is com­pelling.
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